IDAT302

IDAT 302 Assignment submission

2008-12-03T14:35:59+01:00

Module Name: Multimedia and Applications
Module Code: IDAT 302
Module Tutor: Joasia Krysa
Student Name: Jiayu Tao (Olivia)
Student Number: 399589
Deadline: 14:00 4th December 2008
Coursework Title: Application of Media in creative context
Word Count: 3300
Blog address: http://olivia-tao.blog.co.uk/

Brief introduction of my project
The proposal is effective web tool to foster and stimulate the communication and management of art on the internet.
My proposal is build an innovative and experimental online website tools for art galleries. In my opinion, art is not a paper draw or a blunt stone on the websites that it is a life. So, for art websites, I think they can be created more verity and vivid by some of software tools and ideas. It will attractive more art enthusiasts and artists. Moreover, business is important for art galleries. Customers can use auction online tool with the live of bidding block. It is easy to join in and get customers’ want.
First of all, the art galleries online platform should use three-dimensional (3D) in the interface and online exhibition that makes online art galleries more interesting and attractive.
Secondly, E-commerce should include online auction tool and buy or sell pictures on the platform that is E-commerce tool. Some of participator can not join in live of bidding block that they do not want to miss some products. So the online auction tool is very important and convenient for them. Buy/Sell tool is easy to communication with artists and gallery’s staff. It will be convenient for customers and artists.
Thirdly, Message Tool. This tool can sent some messages to customers. For example, they should get messages about when /where has the bidding block; the news about art and artists has; and who want to contact with you. Of course, audience can cancel these messages; it depends who take the relevant boxes.
Fourthly, Link tool can exploit bigger market for art. It can link to other art galleries websites, other projects of art and some references. Lots of information about art should be linked. It will be extent much more art market.
Fifth, Search tool is very important for online art gallery. In the website, user can use a huge search system for research artists, pictures, pictures’ title, and art galleries. For the art websites, the conspicuous search is by color. Users can search some pictures which are they like by color; it is easy to find pictures and manage them.
Finally, Technical support. To build the online platform should use some software, Flash, Photoshop, Dreamweaver and 3D MAX. We should use Flash to make advertisement and some interesting products for art galleries. Photoshop is used by repair art products and make some pictures. Dreamweaver should be used in make websites, link to other source and online platform’s format. 3D MAX is a fantastic tool for make 3D environment of online exhibition. It will make art products more visual and attractive users. The art galleries online platform should be made by HTML, JAVA and XML language.

Requirement
1. Technical software—Flash, Photoshop, Dreamweaver, 3D MAX,
2. Language program---HTML, JAVA and XML
3. 3D exhibition----attractive customers
4. Online business—auction and buy/sell
5. Online video
6. Huge search system
7. Easy control and manage
8. Convenient communication between artists and manager for sell and buy.
9. Link to more sources about art and art galleries.
10. Get top news
11. Contact artists and get more art products

Audience
The audiences are artists and art enthusiasts. They can view many pictures, see the online exhibition, buy and sell pictures, search any art products they like, and communication with other artists or art enthusiasts.
Any person can browse the art websites and view the products or see the online exhibition, but they can not doing any business in the some of art websites. They should register, and then they can do part of business. For the business tool, it has different levels for audiences. Art websites should have credits for each audience, if the credit is high, the audience can use online auction tool or invite the audience to presence the live of auction and discount for some products when they buying. How much business they can do it depends how many credits they have in the art websites platform.
If audience wants to get more credits in the platform, they should evaluate some art products or upload their products and they also can write some articles about art.

Function
There are many functions of art websites’ tools
1. Users can register to art websites
2. Users can do auction online
3. Users can sell and buy pictures
4. Users can search many pictures, art galleries, museums, and artists.
5. Users can see exhibition online.
6. Users can get many messages about art
7. Users can get information about when/where will have exhibition or auction.
8. Users can contact art websites’ staff and do some business
9. Users can appraise many pictures
10. Users can communicate with other users or artists.
11. Users can upload their art design and can get suggestion form other users.

Budget and Deadline
There is a financial cost list and duration for this aspect of the project.

Research & Case study
I did lots of research and get the inspiration.
First of all, I found website that make pictures in 3D environment. The website is “My Pictures 3D” (http://www.mypictures3d.com) this website has many pictures of art galleries. It gets true aesthetic pleasure from visiting the art gallery coming with the website in 3Denvironment. In the “Galleries” interface, it is designed a gallery floor, many main art produces in the page.
This is a 3D environment art gallery online platform.

When I saw the interface, I think the exhibition is a good idea for an art web tools, so I think if the online exhibition like a real gallery that will be better for user. User can get a clear view to find their like and can click the art products to get more information. I think audience does not want to view art just from a complication website, they want to more attractive and more visual for their eyes. So I think if we use 3D software tools make the interface is interesting, it will be attractive more audiences and better to view art sculpture.

Secondly, “Artlx.com” (http://www.artlx.com) website has a great search tool. All of research information is about art. The website has a huge search tools. So I think art websites should have a search tool for users. They can research lots of information about art that is easy to find and convenient to use. But the problem about the website (artlx.com) that it does not have online exhibition, just have a big search tool. Users only can search art information, and link to other websites. It is an art search website.
I got an idea about search tool. A lot of audiences like some of colors; they want to have these colors in the picture. So if the search tool should use color to classify pictures that users will easy to find what they like are.

Finally, I got a source of the “art.co.uk” (www.art.co.uk). This is an art shopping online website. Users can do business online and can get some art products they like. The website online business tool is great and successful for users. It has 4 steps for buy art products. Step 1: choose users’ wall colors, which can see the picture fit in the wall or not. Step 2: users can choose frames for pictures. Step3: choose how many mats would user like. Step 4: choose glazing for the picture. And then users finished these steps that will turn to payment page. It is a pure online business tool of art.
This is a screenshot for shopping on the website.

From the website, I got an idea about online business tool for some art websites. The business tool is just a part of art websites, it not a business websites. But users want to get some business activity from some of art website. The problems about users are: 1. some of participator can not join in live of bidding block that they do not want to miss some products. 2. Moreover, some artists want to have more extended market for her/his talent, they want to sell their art products and get more experience and money. From the customers’ point, they want to buy some art products online that is easy and convenient.
So the online business tool is convenient for users and has a communication environment between buyers and sellers.
Based on audience like, the online business tool should have online auction and buy/sell business activity. Audience can use online auction to get some of art what they want. So the online auction system is very important and convenient for them. Online Buy/Sell is easy to communication with artists and gallery’s staff. It will extent art market and convenient for customers and artists.

Idea& Inspiration
My original idea comes from the handout of Joasia gave us. It is about new media. I read the handout of new media, which have 5 characteristics of new media. Immersion is a part of the 5 characteristics. The definition is the experience of entering into the simulation or suggestion of a three dimensional (3D) environment. So, I think 3D technology will be broad use in new media.
For the online action tool, the original idea is from the live of action, some participators can not come to the action that their friends instead of them. But sometimes their friends can not understand how much they want to get the picture or when they should give up. So I think if the participators can do the action by self, they also can use internet to do action. It is convenient and easy to get their want.
Online buy/sell, the idea comes from “EYESTOM” website (http://www.eyestorm.com/). The website has buy/sell online service that is very popular for audiences. So I think the online business tool is helpful for art online platform.

Share& Develop
1. Technical develop. Art galleries online platform should use technical support to build. I found this website may help my project. This website is a business website for sell software of art. The Masterpiece Business Manager (http://www.masterpiecemanager.com/) is a comprehensive point of sale and business management software system designed for businesses with consigned and owned inventory. The perfect software for Art Galleries. It provides easy to use screens with unparalleled reporting power. The website can support technical software, technical staff can use it to build and create many tools for art gallery online platform.
2. Other projects source. I found a website have a project for develop art. The aim to create the opportunity for 20 artists from the some countries to work together intensively over two 3 day workshops. The workshops are intended to assist in the development of at least one fully collaborative project which could tour in each country, as well as learn from and share ideas with artists. The project address is http://www.hitn.co.uk/Networkprojects.html. We can see specific art project.
3. Secure e-commerce. For develop art online platform, the e-commerce should have security protect. I searched a company doing business for art secure e-commerce website that is “ARTLOGIC”. This company can protect users’ databases when users are doing e-commerce online that users can do the e-commerce online and feel free. It can develop art galleries online e-commerce. The company’s website is http://www.artlogic.net/ .

Mind map
This is my mind map for the proposal.

This is my Mind map. It has 7 elements for the art galleries online platform. There are Link, Online business, Search, Tools for design, Language, Message and Exhibition. There are more details for each element.
Link tool: In the Art galleries tools, it will link to other art websites, art projects, news, museums, artist’s websites, art galleries map for visiting and some references.

Online Business tool: Users can use online business tool to buy/sell art products and online auction.
1. Buy: some pictures has price, customer can buy it for the price if they like it.
2. Sell: customer or artists can sell their own products. If the artist wants to sell his/her products, they should send email to platform’s staff. If they think the art product is valuable that the staff will contact the artist and bargaining the price for selling. It is a good online platform tool for artist and art enthusiasts.
3. Auction: customers can do auction online that is same time with the auction live show. Users can not miss anything.

Search tool: In art online platform, users can search some of artists, art museums, picture title and pictures’ color.

Tools for design: In this online platform, we can use Dreamweaver, Flash, 3D MAX, Photoshop, Fireworks and Director for design the online platform. And security protect should use in online business for protect users’ bank detail.

Language: the online platform should be used by HTML, JAVA and XML language.

Message tool: users can get some information about artists, news, when /where will have the auction, who replied your comment and so on. It depend users want to get that messages.

Exhibition tool: we use the technical tools make the online platform is a 3D environment, users can see art products online and enjoy these arts. It will be more verity and vivid.

Sketch & Storyboard

These interfaces for art online platform should include those tools. There are Search, online Auction, Exhibition, Buy/Sell, Link and Message.
Link Tool
Users can click the link list to visit other art websites, art project, artists’ websites, museums and some art references.
Link Tool

Exhibition Tool
The exhibition interface should use 3D MAX software to make a visual art galley online. Audiences can view art products in the online platform. Users can flip sculpture that can see from any point.

Online Auction Tool
Users should register to the art galleries online platform and watch the live show. Users can compete price for the art product.
Online Auction

Buy Tool
Audiences can buy products for gift, home, office, investment and public place.

Sell Tool
The selling list include sell by artist, sell by self. When user selects one artist’s products, the user should click “Got one to sell” button if the user has products from the artist. And then they should finish the information form and send to staff. Staff should contact the user and authenticate the product.
If the artist selects “contact buyer” button, he/she also should finish an information form about himself/herself. If the staff think the picture or product is valuable that the staff will contact the artist and bargaining the price for selling.

Sell Tool

Search Tool

The art galleries online platform has many search assistant; such as Genre, Medium, Price, Color, Artist, and Title.

Flow diagrams

This is flow diagrams of technical descript.
Users can see Menu and Service in the online platform of art galleries. The menu includes Exhibition, Search, Link, Message, and Online Business. Users should register to the online platform and they can do Online Business and get Message. The online platform of art galleries should use technical software to build. It includes 3D MAX, Photoshop, Dreamweaver and Flash. Security protect will protect users bank details when they are doing business online.

Evaluation& Design review

This proposal objective to produce web tools for art galleries online platform. I got many ideas for produce concept of web 2.0 and to provide opportunities to enhance their online presence and networking potential. It includes:
1. Exhibition. The online exhibition should use 3D MAX software to build that will attract users to view.
2. Online business.
a. Online auction. Convenient for users watch live of auction and can not miss any art product.
b. Buy/Sell. Users can buy art products and sell artists’ products or their selves. It is a communication online platform for users and artists.
3. Search. The search tool is important for art galleries’ online platform. Users can search many products, artists, news and museums about art.
4. Message. Users can get some messages about top of art news, when/Where will have exhibition, and some information about artists.
5. Link. Develop art online platform and get more information for users that link tool can help to do that. Huge of link system will let users view lots of source about art.

I did the mind map and explain these elements for design the online platform. It includes technical software support, such as Dreamweaver, Flash, Photoshop and 3D MAX. The program language is built by HTML, JAVA and XML. I have detail for those elements in mind map.
For the research, I found many source about the online art galleries and art software for design. From those source, I can develop the online platform tools of I produced and get more ideas and find what is problems should be solved.
The proposal produces a complete web concept tools for art galleries. It will foster and stimulate the presence, exhibition, communication and management of art on the internet.

Link to my blog
My blog address: http://olivia-tao.blog.co.uk/

Reference
1. My Pictures 3D, (2005), [Online], My Picture 3D, US , Available from: http://www.mypictures3d.com/galleries/art.html (Accessed on: 29/November/2008)
2. Randall Packer and Ken Jordan, eds., Multimedia: From Wagner to Virtual Reality (New York: W.W. Norton, 2001)
3. Artlx.com, (2008), [Online], Artlc.com, US, Available from: http://www.artlx.com (Accessed on: 28/November/2008)
4. Art.co.uk (2008), [Online], Art.com, Lockbourne, USA, Available from: www.art.co.uk (Accessed on: 28/November/2008)
5. EYESTORM, (1999),” Trade Eyestorm”, [Online], EYESTORM support team, London, UK, Available from: http://www.eyestorm.com/trade/ (Accessed on:29/November/2008)
6. Masterpiece Solutions, (2000), [Online], Masterpiece Solutions, Golden, Colorado, USA, Available from: http://www.masterpiecemanager.com/ (Accessed on:29/November/2008)
7. HITN, (2005), [Online], HITN, c/o HI-ARTS, Inverness, Scotland, Available from: http://www.hitn.co.uk/Networkprojects.html (Accessed on: 30/November/2008)
8. Artlogic, (2008), [Online], Artlogic Media Litimed, UK, Available from: http://www.artlogic.net/ (Accessed on:30/November/2008)

IDAT302

IDAT 302 Assignment submission

Requirement,Audience&Function

Flow diagrams

Ideas

Brief introduction of my project

Mind Map & storyboard

My work--Mind map

Mood board

Case Studies--3D website for art gallery

Flow Diagrams

Mind Maps

Ideas for IDAT302

Art galleries link

ISAD302

Idea......