A mood board is a tool used by designers to help them get a good idea of what their clients are looking for. Mood boards are basically collages of items such as photographs, sketches, clippings, fabric swatches and color samples. A mood board can be actual or virtual. A mood board is used by many different types of designers such as those in fashion and interior design. (http://www.wisegeek.com/what-is-a-mood-board.htm)

This is an example of the mood board. It is a trip planning that about budget conscious, plan ahead but keep their options open, american going over to europe, they know which cities they want to explore.
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